101CAFFE’ is an Italian brand providing a full coffee experience. At first we were born as food retail to sell premium coffee blends for all coffee makers: pods, capsules, beans, ground and instant coffee, from the best Italian coffee roasters. These products are sold to the final consumers through a wide network of stores.
In addition to coffee, 101CAFFE’ is known for a large choice of hot drinks, such as flavored coffee, chocolate, barley, herbal teas and many others. Finally in our stores the customer can find coffee makers, accessories and a line of small traditional Italian pastry products, called “Le Sfiziosità”, (which means “fanciful and delicious”) – a trademark owned by 101CAFFE’ srl.
The Story of the 101CAFFE’ Franchise
Umberto Gonnella, founder of 101CAFFE’, carefully studied the “Nespresso” phenomenon, and how it was continuously developing even Italy, the true homeland of espresso coffee.
101CAFFE’ flagship store opened in 2011, and the concept was tested for one year. In November 2012, 101CAFFE’ attended for the first time the Salone del Franchising in Milan, the most important Franchising Expo in Italy. So 101CAFFE’ started to open the franchise to others.
In seven years, 101CAFFE’ network has grown in a measured but constant way, thus consolidating the concept and the formula, which has given rise to more than 120 active and well-structured stores in Italy and abroad, where we’ve at present;
7 UNITS ALREADY OPENED (SWITZERLAND, MOROCCO, SINGAPORE, KUWAIT, ARMENIA) AND PARTNERS IN 21 COUNTRIES.
In December 2017, 101CAFFE’ became part of Food Empire Holdings Ltd based in Singapore, a multinational company that holds several brands in the field of food and beverages, and which is listed on the Singapore Stock Exchange (SGX) and active in the markets of over 50 nations.
Why do Customers Like 101CAFFE’?
We select artisanal roasteries from the North to the South of Italy and their best coffee beans. We create exclusive blends for our customers, respecting the tradition of local recipes and roasting methods of that territory and enhance their value on our packaging, telling consumers about features and origin, in order to make them aware of the high quality and the history of that product.
The brand 101CAFFE’ stands for “quality“, regardless of the format: pods, capsules, beans, instant or ground coffee.
Coffee must be of high quality, since we drink it every day, several times a day, almost all life long. In our customers’ cups we pour only the genuineness and benefits of coffee with all its organoleptic properties.
We give our customers the opportunity to choose in every store among a lot of blends, different standards and sizes, various local roasteries, several origins, many ways to prepare and taste coffee. Customers are free to choose what they like also by the tasting area in every store.
Why do Franchisees Like 101CAFFE’?
The points of sale are becoming better performing than ever, thanks also to the mother company (Franchisor), which will give you as our franchisees any kind of support and service in every area of the business from:
- Sales and marketing support
- Range and operations adapted by country
- Training
- Advertising and communication
- Logistics support and much more
This helps franchisees to focus themselves on the sales and on their customers, optimising their results.
101CAFFE’ Franchising Offers Three Ways to Open Your Shop
Food retail – boutique 101CAFFE’
This meets the needs of consumers in downtown, shopping malls, outlets, retail parks, and travel retail.
Coffee shop + retail
Here we merge together products for sale and quick service: breakfast, lunch, icecream with a full tailor-made project regarding products, layout and quotation.
Coffee truck
This is our coffee shop “on wheels” so you can offer the same products without having a physical and traditional coffee shop.
D & KO 